- Kathrin Merritt

- Nov 28, 2021
- 4 min read
By: Kathrin Merritt

Images of the 5&10, Dinner Party, Homemade, the National, Condor Chocolates and Automatic Pizza. Pictures taken by Kathrin Merritt
The 5&10, the National, Maepole, Dinner Party, Condor Chocolates, Buvez, Homemade, Normaltown Bar, Seabear and Automatic Pizza, one thing they all have in common: they have all been influenced by the same man. Hugh Acheson, owner of the 5&10 in Athens, is a self-taught chef who has gone on to inspire lasting change in the Classic City.

Map from Google Maps with edits by Kathrin Merritt. Red markers indicate restaurants started by Hugh Acheson, navy markers indicate restaurants started by Peter Dale, yellow markers indicate restaurants started by Ryan and Shae Sims, Green markers indicate restaurants started by Mimi Maumus, and light blue markers indicate restaurants started by Bain Mattox.
Before opening restaurants of their own, many of Athen’s most well-known chefs got their start working in Acheson’s kitchen at the 5&10.
It all started with the Last Resort. During Acheson’s first move to Athens, he became the general manager at the Last Resort before he moved away. When he came back to Athens, he opened the 5&10. That was 22 years ago. One of the current managers, Addison Mason, explained what it has been like working at such an established restaurant.
“The thing that really stuck out to me when I first got here is how long 5&10 has been opened. I think we’re at 22 years, which in the restaurant world is really uncommon,” says Mason. “Restaurants usually, even successful ones, have a lifespan, so it’s rare that something stays open this long. And we have regulars that have been coming the whole time.”
According to the Perry Group, “the average restaurant’s lifespan is five years,” with a 60% failure rate within the first 3 years.” Despite these odds, the 5&10 has beaten this statistic more than nine times over.
Acheson believes that attention to detail and a sense of pride are part of what helps set his restaurants up for success.
“[Designing a restaurant is] a matter of curating it pretty closely and making sure that you're doing something that makes you proud,” says Acheson. “I think that if you do that, as in any job, if you make yourself proud that you're probably going to make other people happy too.”
Employees tie into this equation, too. Acheson values authenticity and work ethic above all in the people he hires.
“Generally I want people to be themselves…” says Acheson. “The old adage, you know, about ‘happy waiters in LA are actors.' I don't need people to be acting while they're doing service. I want them to be real, enthusiastic and informed.”
One of Acheson’s former employees and business partners, Peter Dale, values the same level of realness and personal connection in the restaurants he has opened or helped open. Dale’s the National, that he co-founded with Acheson and Seabear, Maepole, that he opened with others at the National, and Condor, that he operates with his brother Nick, were all opened with originality in mind: something very important to Dale.
“[Each of my restaurant’s themes] were all things I wanted to eat and had seen in other cities,” says Dale. “Like we’ve never done a taco place because none of us are from Mexico and there’s a lot of other places. I love tacos, don't get me wrong, but I don’t feel like that’s something I need to contribute because other people know it better and can do it better. We tried to do something that wasn’t here already.”
‘Something different’ was also on Acheson’s mind when he opened the 5&10 at its first location in 2002. It was around this time that the farm-to-table movement really began to take off, and Acheson decided to make it the focus of his new restaurant.
“When it first opened up almost 22 years ago, the idea was to open up the back door to local products coming in,” says Acheson. “The lasting impact the 5&10 has seen is really making sure that we support our local farmers, our local gardeners and foragers, and they've always been there. I don't think they've been celebrated as much as they are now.”
Though the restaurant’s initial concept has witnessed lasting success, it is the teamwork seen behind the scenes that makes it flourish according to Mason.
“It’s a cultural thing, we’re more than capable of disagreeing with each other and disagreeing respectfully and we all care and have the same goal,” says Mason. “We genuinely want people who come and eat here to have a good time... I think it’s genuine and I think that’s a 5&10 ethos that helps us keep being successful.”
Peter Dale agrees.
“I’d never worked in a restaurant or anywhere with so much camaraderie that felt like a family…,” says Dale. “And the food was really different. Hugh was the first one in town to really buy local produce, so that was really cool to see… That was the whole local food scene.”
Even though his restaurant in Athens has left a lasting impact, Acheson is most proud of the people’s lives it has touched and the accomplishments they have gone on to achieve in town.
““To me, the proudest moment is when people work in the restaurant and learn a lot from us, and they move on and they do something different in the sphere and they're successful,” says Acheson. “We've seen that in umpteen places around Athens. There's usually two degrees separation from 5&10, and that makes me more proud than anything else. And you know it's not just me. It’s many, many people who've worked there and continue to work there and believe in it every day.”

